VISUAL IDENTITY
Visual identity is the visual language of a brand, encompassing its logo, colors, typography, and imagery to create a cohesive and recognizable presence. It shapes perception, builds trust, and communicates brand personality.
COCOA CABIN
BRAND VISUAL IDENTITY
2024, 1 week - personal project
design competition @designersbrief
Visual identity capturing the essence of a cozy winter retreat, blending nostalgia with a refined, adventurous spirit. The brand’s design embraces a clean, snow-inspired aesthetic with warm, inviting elements, reflecting the comforting experience of sipping premium hot cocoa after a day on the slopes.
Logo and slogan—“Sip Warmth, Savor Adventure”—evoke the charm of a mountain cabin. The visual storytelling extends across packaging, mugs, and a branded food truck, ensuring a cohesive, immersive brand experience.
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